Jimmy Choo for H&M

When I first heard JIMMY CHOO will cooperate with H&M and create 'luxury' goods but for an affordable price, I seriously worried. I remember what was going on inside the H&M stores when COMME des GARÇONS had a collaboration...

It was pure insanity....you can try to act as normal as you wish, but crazy customers are pushing, yelling, scratching to get the last piece hanging on the display....no one stops for a minute to think that there ARE more garments, and that they will be brought once the rack is empty.

I was shocked by the flood of people dropping down the escalators and running towards the clothes...I think I was even scared for a moment that I might not come alive...the screaming and the hysterical laughing would fill up the store...

Even though it is so exititng JIMMY CHOO is spoiling us, this is why I worried, the massive flood of people killing eachother for a pair of shoes, bags, and belts...great! Though, there are some latest updates about this phenomenon: first 160 people in the que to the store will get a bracelet ....

HOW TO SHOP JIMMY CHOO FOR H&M

HOW DOES THE QUEUING SYSTEM WORK? The first 160 people in line will receive a bracelet; on the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for the women’s shoes, bags and accessories. Customers shopping the men’s collection or the women’s garments will not require a bracelet. When your time has come, we will let you into the designated area to shop. Our goal is to create a better shopping experience for all of our customers.

(from the H&M website)